SEO 101
An introduction to Search Engine Optimization: what it is, how it works, and how it impacts your business.
With the help of our experienced SEO pro, you'll learn:
How search engines work and why SEO matters to your business
The many, many factors that impact your site’s ranking and discoverability on search engines
The components of the search engine results page and the many ways your business can be found
Tactics and tools you can use to increase visibility of your business in search
SEO myths: the things you’ve heard about SEO are probably wrong. We’ll explain why.
A brief overview of things you can do to start to improve your website’s discoverability in organic search
Buy Before Friday, September 4th @ 6pm
The Definition of SEO
Quiz Time: What Is SEO?
Search Web Crawlers
Google: The Internet's Top Referral Partner
Quiz Time: How Search Engines Work
SEO Factors
Domain Factors
Page Level Factors
Site Level Factors
Backlink Factors
User Signals Factors
Algorithm Factors
Social Factors
Brand Signals Factors
Spam Factors
SEO Scorecard
Quiz Time: SEO Factors
What Search Engines See
Behind The Curtain
SERP
Modern SERP
Quiz Time: SERP
It's Mythbustin' Time
Keyword Stuffing
Paid Helps Organic
Links
SEO Success
Quiz Time: SEO Myths
What Can I Do?
Google My Business
Site Audit
Keyword Audit
Create Content
We Can Help!
Will You DIY?
Thank You
How Was SEO 101?
At Tricycle Creative we love teaching people that they can become better, more informed Marketers. We will take 5-10 minutes at the end to discuss our services but we hate bait-and-switch tactics. We don’t do things we hate.
Absolutely! Our training sessions are designed for Marketers of all skill levels and experience. We breakdown concepts simply so that you can understand them and apply them to your business. If you have questions, our online platform allows for commenting or you can email us directly and we’ll answer your questions.
You’ll have access to this online training session as long as we offer it and you can go through it at your own pace. No need to rush, take your time and get your learn on!
If you’re interested in scheduling an in-person or group session for your business, email us at hello@tricycle-creative.com and we’ll work with you to schedule the training sessions you need.